Enroll with a reason.
Use rules based on job title, industry, lead score, or form submission. Run a dry test before activating a rule.
EMAIL AUTOMATION & SEQUENCES
Good follow-up
pays attention.
Build email sequences around what prospects actually do. Personalize the message, adapt the next step, and keep replies connected to the right lead.
A sequence that listens.ILLUSTRATIVE RULE
01
Introductory email
Personalized to the recipient
What does the prospect do?
THEN, WITH YOUR RULE
Stop the sequence.
Notify a rep and bring the reply into the unified inbox, matched to the right lead.
↳ Make room for a real conversation.
THEN, WITH YOUR RULE
Move to the relevant step.
Use a click-triggered branch to jump to the follow-up you have configured.
↳ Let engagement inform the next message.
THEN, WITH YOUR RULE
Follow up after your set window.
Send the configured follow-up when the prospect has not engaged within the time you choose.
↳ Keep the sequence moving on your terms.
Illustrates configurable rules. No email is sent from this page.
FROM SCHEDULED MESSAGES TO RESPONSIVE CONVERSATIONS
The next step should
make sense for the person.
Use conditional branches to jump, stop, or notify a rep based on opens, clicks, and replies.
Adapt to engagement.
Configure branches around prospect behavior, with automatic follow-up after a period without engagement.
Bring the reply home.
Sequence replies arrive in a unified inbox and are matched to the correct lead.
THOUGHTFUL AT EVERY STEP
Write with context.
Send with a little more care.
Personalize with AI assistance.
Draft emails and subject lines tailored to each recipient.
Check before the send.
Pre-send quality checks catch leftover placeholders and broken links.
Test the whole sequence.
Compare two full sequence variants with A/B testing and winner tracking.
Sequence builder & branches
Product screenshot placeholder
Email steps, conditional rules, and variant testing · 4:3Unified reply inbox
Product screenshot placeholder
Lead-matched replies and sequence engagement · 4:3EVERY REPLY BELONGS SOMEWHERE
One inbox.
One clearer picture.
Bring sequence replies together with their lead context. Follow performance by sequence and rep so you can see where engagement happens.
OpensClicksRepliesBounces
Explore the shared CRM Does a reply automatically need another scheduled follow-up?
You can configure a reply-based rule to stop a sequence or notify a rep. Conditional rules let the next step follow actual engagement.
Can I test an enrollment rule first?
Yes. Auto-enrollment rules include a dry-run test before activation.
What can I A/B test?
You can compare two complete sequence variants and track the winner.
Are replies connected to the lead?
Yes. Replies land in the unified inbox and are automatically matched to the right lead, with open, click, reply, and bounce analytics.
LET’S MAKE THE NEXT STEP COUNT
Keep the conversation
moving forward.
Explore behavior-aware sequences around your sales workflow.
Book an email demo
Explore what works for your team.